Benutzer:S.ludwig/Advertising
- informs potential customers about products and services and how to obtain them
- advertising media are e.g.:
- newspapers,magazines
- movies
- radio, TV
- internet (e-mails, second life)
- telephone, SMS (Short Message Service)
- billboards
- supermarket displays
- giveaways of products
- word of mouth advertising
- is part of all day reality
- wants to associate a product with success beauty etc.
- advertising in a biological and behavioral sense is a natural phenomenon
- is related to communication, and as such it's vital to us,because we are social animals and we need to communicate
- is used as propaganda to manipulate opinions (political ideas, persons, parties..)
- sometimes makes curious
- needs some kind of regulation (drug-advertising, cigarettes, alcoholics) - some people must be protected from themselves
- good advertising tells the truth, you cannot fool continuously people for a bad product
- in criticising advertising we are trying to relinquish our own personal responsibility
- we all have a personal responsibility to critically analyse and asses everything we base our opinions on
- is not a waste of time
- is an important factor of the free market economy
- accurate, informational advertising helps people make wiser decisions
- gives information, attracts attention, shows possibilities
- advertising in the “commercial” sense is unavoidable
- discount ads make buy these articles. Many people save money by taking advantage of sales and discounts
- advertising is price competition
- creates demand
- is a waste of time and resources
- advertising makes people convinced that they need more than they already have
- makes people want what they cannot afford
- creates unnecessary demand
