This image is of the England Cricket team playing Canterbury in Christchurch in February 1978. The image was taken by the National Publicity Studios. At the end of the Second World War, publicity became the responsibility of the Information Section of the Prime Minister's Department.

The purpose of the National Publicity Studios was to provide advice to government departments and state agencies on the provision of photographic, art, and display services and in particular to assist in the production of publicity material aimed at conveying a favourable image of New Zealand. The National Publicity Studios was divided into two main sections: Photographic - comprising photographers, a laboratory, a photo library and facilities for audio-visual productions & Art - comprising graphic art, display art, display workshops and silkscreen.

In 1987, the National Publicity Studios was disestablished and replaced by Communicate New Zealand.

For further enquiries please email Research.Archives@dia.govt.nz

Reference: AAQT 6539 W3537 box 17 CN12026 & CN12028 www.archway.archives.govt.nz/ViewFullItem.do?code=21434644

Throughout the Cricket World Cup 2015, Archives New Zealand will be highlighting a selection of cricket related records which are found in our holdings. For further updates on our cricket posts and other streams follow us on Twitter www.twitter.com/ArchivesNZ